FAJ - Filipino Advocates for Justice
Responsive Website Redesign for a
Nonprofit Organization
Filipino Advocates for Justice - FAJ is a non-profit organization dedicated to fostering positive change within Filipino communities. Our primary objective was to create a community-driven digital space, where individuals can seamlessly share their stories and experiences. By providing easy access to resources, legal assistance, and professional support, we aimed to increase awareness of social justice issues and mobilize more individuals to take action. This redesigned website will serve as a hub for vulnerable populations, fostering connections and encouraging the sharing of narratives, with a specific focus on mental health issues.
Vulnerable populations who do not have comprehensive knowledge on how to navigate the FAJ website because they may be new users or they might become frustrated by the cumbersome platform.
Building an accessible digital platform for the Filipino community to come together, share their stories and experiences, in an effort to raise awareness of mental health issues and build support for change.
Our research phase included a comprehensive hour-long stakeholder interview with key personnel at FAJ, including the operations manager. This provided us with vital information on existing problems and design opportunities. In particular, we learned that the new interface must prioritize giving and donation and feature mental health resources prominently on the website.
Through user interview with five current FAJ users, we gained valuable insights into their needs and requirements, including the impact of unspoken emotions in Asian households on mental health. The insight from the interviewee about the relationship between activism and mental health helped the team understand and empathize with the users and deliver a product that better meets their needs.
We wanted to form a deeper understanding of our users' goals, needs, experiences, and behaviors. So, we created a user persona based on user interviews, and we kept updating it throughout the project as we gathered more data. We used this user persona whenever we wanted to step out of ourselves and reconsider our initial ideas.
We believe that by improving the navigation of the Filipino Advocates for Justice's website for users who are seeking mental health services in their local area will ensure that they quickly and efficiently find mental health resources through the updated navigation.
Lorna is seeking mental health programs and services that cater to the experiences of the Filipino community, and needs to acquire more information about the options available to her in her local area.
During the ideation phase, we utilized the "I Like, I Wish, What If" method for generating ideas through brainstorming and we come up with so many potential solutions to improve the website navigation and help users easily access the mental health resources map tool. This method allowed us to think creatively and come up with a diverse range of ideas to achieve our goal of a 50% increase in success rate.
Beginning with Low-Fidelity wireframes, we focused on developing an intuitive navigation system that prominently showcased key functions. As we progressed to more polished designs, we remained committed to user experience and usability to create an interface that was both functional and user-friendly.
After conducting usability testing on Low-Fidelity prototype, we incorporated the following suggestions to improve upon Mid-Fidelity prototype.
Following our first round of usability testing, we used mid-fidelity wireframes to make design adjustments that improved the usability and effectiveness of our interface. This allowed us to create a more intuitive and user-friendly experience that would better meet the needs of our users.
Following the usability testing of Mid-Fidelity prototype, we implemented the following recommendations into our High-Fidelity mockups for further iteration.
Our plan was to conduct an A/B test in order to evaluate the usability and effectiveness of two different design options. By testing these designs with real users, we aimed to identify the most user-friendly option and make data-driven decisions about how to move forward.
Our goal was to ensure that users could easily find the resources they needed on our platform. To accomplish this, we decided to conduct first-click testing, that enabled us to evaluate the effectiveness of our navigation and interface design.
The website is essential in marketing and must be flexible to accommodate the evolving demands of its target audience. Sadly, numerous non-profit organizations, including Filipino Advocates for Justice (FAJ), have websites that fail to meet users' expectations and provide a poor experience.
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